In this concept commercial, we draw inspiration from the Greek mythology of Prometheus and present a story centered around a brilliant Russian scientist. Driven by the pursuit of medical breakthroughs, our protagonist delves into the realm of mycelium experimentation, in effort to discover a new and stronger penicillium which is able to treat cancers. Little did he know that his ambitions would unleash a global pandemic, originating from the very mycelium he sought to harness.

let’s hatch an idea!